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For small businesses, especially those under 20 employees, the ideal cloud provider depends on current stack, staff skills, and near-future growth plans. Consider piloting on multiple providers using their free tiers to directly compare usability, performance, and costing.

TL DR;

  • First off, ask yourself why are you thinking about migrating to the cloud or switching cloud providers in the first place?
  • Don’t try to do everything at once, start off slow and get comfortable with these systems!
  • Don’t get cornered into relying too heavily on one platform but encourage exploration of all types of solutions, even beyond the cloud platforms.
  • Small businesses can do A LOT without having their entire operation in the cloud and self-hosted solutions for automating productive and repetitive tasks are possible with a combination of different tools and custom software.
  • Don’t try to do everything at once, start off slow and get comfortable with these systems!

Whether for profit or nonprofit, not every organization will need to “go to the cloud” and utilize a dedicated cloud platform.  Some organizations will learn to trust and rely on depending on cloud platforms more than others.

The information below and the prices quoted are as of August 1st, 2025 but are also subject to change at any time.  I have used all three major cloud platforms, GCP (Google Cloud Platform), AWS (Amazon Web Services) and Azure (Azure Dev Ops – Microsoft).  I have migrated  companies from completely on-premises to a hybrid  blend of on-premises, cloud-based SaaS like Salesforce Marketing Cloud or HuBspot, and cloud-based platforms that hosted a variety of different customized apps including ephemeral cloud functions, virtual machines that served multiple websites, database storage, CDNs, and long-term cold storage.

Moving your websites from a hosting service provider to a self-managed Kubernetes cluster in GCP means that you are taking the responsibility of the infrastructure for hosting your own websites.  This may not be the best use of your limited tech team and dev resources. 

Not one cloud platform offers everything a business needs.  It is likely you will find that one is more ideal than another to fit your individual company’s skillsets, culture, software language preferences, and other factors.  For instance if you are mostly a Microsoft shop, in your systems are written in .NET, ASP, C++ or C sharp, Microsoft’s azure devops would likely be a better fit – at least for hosting those parts.

The Pitfalls of Putting All Your Eggs in One Cloud Platform Basket

There are definite pitfalls in becoming too dependent on one platform  and I am a big proponent of spreading out one’s reliance on these systems.  I think the best way to use these cloud platforms is based on the individual solutions each platform offers.  Allowing your Tech teams and other tech savvy personnel to explore and choose the best solutions that apply  at the time of application and need will protect your organization from getting too comfortable with just one solution. By encouraging your employees to gain experience and knowledge in each cloud platform, your business will be in a better position to Pivot and migrate systems, data, apps, Cloud functions and databases more quickly, causing Less pain in business interruptions into the future.

This is akin to promoting a responsive, proactive attitude, that fosters redundancies and innovation towards your tech and mitigating an over reliance on one provider that could subject you to possible pricing or security vulnerabilities.  In fact, I would recommend just out of security concerns that it makes a lot of sense to spread out your presence on different cloud platforms which will mitigate your risk in case of a hack or data breach.

Cost Overruns Can Happen Fast

Even though these Cloud platforms offer free usage tiers, I must warn you that it only takes a little bit of carelessness when experimenting to encounter massive cost overruns.   I personally witnessed a $1,600 overcharge due to releasing a proof of concept in production that ran up useless error log counts by the millions.  Even though this was thoroughly tested prior to release, the production environment had one small configuration change that could not have been tested prior to release.

You can set up budget limitations in each of these cloud platforms, but be warned this is not a guarantee that you won’t have to pay more than what you set up and in some cases it can be a lot more. this is where when you set up say calls to a cloud function that you also set up call limits.   I have seen it happen first hand  that an architect assumed the budget limitations would limit API calls but Cloud functions could easily get hammered and quickly outpace your logger’s ability to store the errors into logs  and there is nothing worse than paying for useless error logs whose source you already know the cause.

I have seen an interdependency where one Cloud function, when triggered would call on another Cloud function to fire off a new process and this would cause a circular dependency that would accelerate the number of requests until your rate limit is reached. These rate limits are typically set astronomically high by default, which is absurd. as if a cloud function you are setting up for testing needs to handle 500 concurrent calls per second?

Sometimes setting up what one would consider to be a simple thing like a new server for a website is not as simple to achieve in the cloud due to default permission and security constraints.  This of course makes sense for a company that wants to exist in the cloud in such a litigious world but these kinds of safeguards do not seem to apply by default to limit our exposure to excessive requests that  could quickly run up your Cloud bill. one of the first things I recommend doing is setting up rate limits that are modest and then if your Dev team needs to open them up, insist on them  raising the limits slowly and carefully.

Besides limiting your calls across a certain period of time is also helpful for debugging and simulating real world scenarios where apis or interconnectivity between different systems are never 100% reliable. 

These kind of horror stories aside, I would highly recommend exploring using these platforms based on prioritizing each solution your business needs that will best address your organization and operational pain points.

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Major Cloud Providers Overview

ProviderKey Pricing (Monthly)Key FeaturesProsCons
Google CloudFree tier; $300 initial credit; pay-as-you-go; discounts for ongoing or committed use12Strong machine learning, global reach, compliance, developer-centric tools45Cost transparency, innovative pricing, strong AI/ML, scalable, secure, great for new adopters245Pricing complexity; fewer global data centers than AWS; lower customizability; vendor lock-in risk4
AWSExtensive free tier; pay-as-you-go; developer support from $29/month67Broadest service offerings, strong security, high flexibility and compliance8910Industry leader, scalable, reliable, cost-efficient (especially at scale), feature-rich, flexible remote work support8910Steep learning curve, complex pricing, potential for vendor lock-in9
Azure DevOpsFirst 5 users free; $6/user/month after1112Tight integration with Microsoft Office, low entry cost for small teams, seamless CI/CD tools111213Integrates with Office, enterprise-grade security, scalable, easy to start, flexible plans1311Pricing gets higher with more users, complex pricing, regional performance variation, expert setup needed13

 

Basic Cost Comparison

  • Google Cloud:
    • $300 free credits for new accounts
    • Always-free usage tiers for many services (limited)
    • Pay only for what you use, with discounts for sustained or committed usage. An ongoing “small project” can often cost $20–$100/month at low scale2.
  • AWS:
    • Free usage tier (12 months) for many services
    • Developer support starts at $29/month; business support starts at $10067
    • Most small businesses spend $25–$100/month to start, scaling with usage.
  • Azure DevOps:
    • Free for the first 5 users, $6/user/month for each additional1112
    • Most small teams (10 users) = $30 free + $30 paid = $60/month
    • Upgrade to “Basic + Test” plans = $52/user/month (for advanced testing)

Cloud Platforms: Advantages for Scaling Businesses

  • GCP: Leading in AI/ML, transparent cost management, strong startup and free-tiers.
  • AWS: Largest library of services and integrations, offers scalability and robust compliance, best for rapidly scaling or feature-rich needs.
  • Azure DevOps: Best for businesses in the Microsoft ecosystem (using Office 365), provides tight workflow integration, affordable for software companies.

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Alternative Cloud Platforms

Alternative

Target Usage

Notes

Starting Cost (Monthly)

Vultr

Small biz, web/cloud

Fast SSD VPS, APIs, simple & low cost14

$2.50 (base), $28 optimized

Oracle Cloud

Data-heavy apps

Strong database tools, good for finance/ERP10

Varies, often competitive

Salesforce NPSP/Nonprofit Cloud

Nonprofits

CRM, donor mgmt, custom nonprofit solutions1516

NPSP often free/lower; Nonprofit Cloud more advanced and expensive

Key Insights

  • Cost: All three giants offer free tiers and competitive entry-level pricing. Google Cloud is often the cheapest at very small scale, while AWS/Azure offer more flexible, feature-rich stacks as needs grow2611712.
  • Support: AWS & Azure have steeper learning curves; GCP is more beginner-friendly.
  • Scalability: All three scale seamlessly, but AWS and Azure have the broadest worldwide reach and feature sets.
  • Vendor Lock-in: All pose some lock-in risks—open-source-friendly ecosystems and strong API support may reduce this concern.
  • Compliance: All provide regulatory compliance tools, but established nonprofits/regulated industries should choose based on their specific compliance needs.

Recommendations

  • Try before you buy: Always start with free credits and monitor usage.
  • Review your team’s tech stack: If you use Microsoft, Azure may integrate best. For data/AI-heavy workloads, GCP is strong. For general reliability, AWS is the industry standard.
  • Explore alternatives: For lean budgets or simpler needs, platforms like Vultr or open-source cloud solutions may be more cost-effective14.
  • Plan for the future: Estimate future growth (users, data, regional needs), as migration can be costly later on.

For small businesses, especially those under 20 employees, the ideal cloud provider depends on current stack, staff skills, and near-future growth plans. Consider piloting on multiple providers using their free tiers to directly compare usability, performance, and costing.

Special Considerations for Nonprofits

  • Established Nonprofits:
    • May require robust donor/program management systems (e.g., Salesforce Nonprofit Cloud)
    • Must ensure data migration, compliance, staff training, and community support are handled—look for platforms with strong admin controls and built-in compliance options15.
    • Larger needs may favor AWS or Azure (for advanced analytics, integrations with large datasets, donation platforms, government compliance).
  • New or Small Nonprofits:
    • Can leverage free tiers, open-source alternatives, or specialized nonprofit programs (e.g., Google for Nonprofits, Microsoft for Nonprofits)
    • Should look for simple, affordable, and flexible platforms. Google Cloud or Salesforce NPSP often offer more accessible entry points with no/low cost to start15.
    • Consider ability to customize and grow, and availability of community support.

Scenarios

  • Established Non-profit: Needs CRM, donor management, regulatory compliance—consider Salesforce Nonprofit Cloud or AWS with managed services.
  • Startup SaaS provider: Needs CI/CD, source control, rapid scale—Azure DevOps (if using MS stack) or AWS/GCP for greater flexibility.

Professional Services Firm: Needs secure remote access, office integration—Azure makes sense, especially with existing Office subscription.

How should established versus newly formed non-profit organizations assess their cloud infrastructure options?

Assessing Cloud Infrastructure: Established vs Newly Formed Non-Profit Organizations

Key Assessment Factors

1. Current State and Growth Plans

  • Established Non-Profits should assess existing systems, data complexity, compliance needs, and expected scaling (users, donors, data analytics). Legacy systems, integrations, and ongoing support should be prioritized.
  • New Non-Profits often start with limited budgets, fewer technical staff, and a blank slate, so agility, cost-effectiveness, and ease of use are most important.

2. Cost Sensitivity and Funding

  • Both types should leverage nonprofit grants and discounts offered by major cloud providers (Google for Nonprofits, Microsoft for Nonprofits, AWS Nonprofit Credit Program).
    New Non-Profits may benefit more from free tiers and credits, while established ones must budget for continual or growing expenses, complex migrations, and higher usage.

3. Technical Resources and Staff Skills

  • Established organizations may have IT staff or contractors able to manage AWS or Azure complexity, including integrations, automation, and security configuration.
  • New organizations often lack in-house expertise—simpler platforms (Google Cloud, Salesforce NPSP, managed solutions) can minimize overhead.

4. Compliance, Security, and Data Privacy

  • Established Non-Profits with donor data and regulatory requirements (like HIPAA, GDPR, sector-specific rules) should prioritize providers with proven compliance support (e.g., Azure and AWS’s compliance toolkits).
  • New Non-Profits must ensure minimum legal compliance but can be more flexible, focusing on scalable security defaults and simple configuration.

5. Feature and Integration Needs

  • Established organizations may require CRM, analytics, integrations with finance or custom applications, mission-critical uptime, and full data portability.
  • New organizations can prioritize all-in-one managed platforms (Salesforce Nonprofit Success Pack, Google Workspace with Cloud functions), adding complexity only as they grow.

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Provider Considerations

Factor

Established Non-Profit

Newly Formed Non-Profit

Cost

Plan for ongoing, variable costs; aim for discounts/grants

Leverage free tiers, credits, and simple pricing

Scale

High scale; global/regional needs possible

Low to modest scale; grow as needed

Compliance

Prioritize platforms with strong compliance support (AWS, Azure, Salesforce Nonprofit Cloud)

Focus on defaults, escalate complexity as needed

Technical Support

Likely to afford premium support or consultants

Favor free or basic support, low-maintenance systems

Migration

Plan for careful migration and integration

Minimal migration required; start fresh

Custom Needs

CRM, donor management, reporting, integration

All-in-one out-of-box solutions, easy upgrades

 

Example Scenarios

Established Non-Profit

  • Wants to modernize legacy infrastructure for donor privacy and reporting.
  • Should consider robust platforms like AWS or Azure for compliance, advanced features, integrations, and long-term support.
  • May migrate gradually, keeping mission-critical apps top priority, and using nonprofit credits to offset costs initially.

Newly Formed Non-Profit

  • Needs simple, low-cost email, website hosting, donor management.
  • Should start with free or deeply discounted offerings from Google (Google for Nonprofits), Microsoft (Office 365 for Nonprofits), or Salesforce NPSP.
  • Can defer adding complexity—choose agile, managed systems that can evolve.

Additional Insights

  • All organizations, regardless of maturity, should evaluate:
    • Donor and member management requirements
    • Projected data growth and usage patterns
    • Security and compliance readiness
    • Staff technical capabilities
  • Try pilot phases using free credits before committing.
  • Review the onboarding, documentation, and user community for each platform.

Conclusion

Established organizations need robust, scalable, and compliant cloud options with strong support for migration, integration, and data management. New nonprofits should focus on simplicity, low costs, and options that allow for flexibility as they grow. Both should use nonprofit cloud grants and free trials, review future growth needs, and be wary of vendor lock-in. Platform choice should fit current staff capacity and mission as much as budget.

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